Welcome to the Week’s Review of Canine Social Media
Welcome to this Special Feature on the DoggieU K9 Blog for an update on this week’s dog-related social media from around the world. There are so many stories. Here we will share some of the best stories this week.
Enjoy & share them.
Reminder About Online Safety With Pet Social Media
1 in 3 U.S. Pet Parents Have Used Their Pet’s Name as Their Password
Aura research, a consumer safety group, is introducing a public safety awareness campaign encouraging families to bolster their online safety habits. A recent study finds that families are
vulnerable online. In response, the company appoints 4 official Spokespets to promote safer ways to show love for furry friends.
Since this month is National Pet Month, Aura believes this is a good opportunity to remind pet parents to review their online passwords. Data from a new study found that more than one-third (39%) of American pet parents have used their pet’s name as part of their password for an online account. That stat rises to 1 in 2 (50%) among pet parents between 35-44 years old. Through this campaign, Aura aims to highlight to families that while using a pet’s name as a password may be a show of love and an easy-to-remember access code to your online life, pet passwords are some of the easiest for cybercriminals to guess.
“People tend to create passwords that are both meaningful and easy to memorize for use across various platforms. However, simplicity and ease are two descriptors that should never be used regarding your passwords. That means the password is hardly protecting your accounts and your assets,” said the experts at Aura. “Strong, unique passwords are the most important — and sometimes only — protection we have against hackers.”
Pet names are often widely known and easily searchable on social media or online. In fact, pet parents are often their pets’ publicists. Aura’s survey found of those who use their pets’ names in passwords:
- 59% have posted a photo of their pet to social media
- 48% have posted their pet’s name on social media
- 36% of those who have ever posted their pet’s name on social media have 500 or more followers on their social accounts
In addition, 63% of parents of children under 18 who have ever owned a pet have used their pet’s name as their password, and 52% have posted their pet’s name on social media.
Introducing Aura’s Spokespets
To call attention to this safety risk, Aura has partnered with four famous pets who are no strangers to sharing their information online. The Aura “Spokespets” will serve as safety ambassadors for the brand, sharing recommendations for pet parents on better ways to show love for their animals and tips to keep the whole family safe online.
Spokespets
| Nala the Cat | Harlow & Sage | Tatum | Dog Named Stella |
Promoting Password Hygiene
In addition to pet names, Americans have used notable dates like birthdays or anniversaries (40%), family members’ names (34%) and sports teams (22%) as part of their passwords.
Using personal information that a hacker or scammer can easily find makes an online user vulnerable to cyberattack. These criminals often use automated technology and bots to trial different combinations of personal details and numbers in combination with stolen user IDs to break into and take control of accounts. In fact, one of the FBI’s most-wanted cybercriminals suspects that he was caught after federal authorities correctly guessed his password – his cat’s name followed by the number “123.”
The impact of a targeted attack has a wide blast radius when you consider that nearly half (47%) of pet parents who have used their pet’s name as part of their passwords admit that they use the same password for most or all of their online accounts. 23% of this group have shared their frequently-used passwords with people outside their immediate household. 7 in 10 (74%) say they only change their passwords if they are forced to update them.
This is a good time to re-think our online passwords and be aware of our vulnerabilities in the online and social media world.
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Why should dogs have all the fun? Sleep like a dog with this new human-sized pet bed.
Ever wish you could feel as pampered as your pet?
Now, you can at least sleep like a dog with this new human-sized pet bed, thanks to a pair of university students from Vancouver, Canada, who were so jealous of their pets that they decided to do something about it.
- Noah S and Yuki K co-founded Plufl, designers of giant dog beds, but for people. “Why should dogs have all the fun?” they ask, as part of their fund-raising campaign.
- Their fund-raising got off to a good start. Many enthusiastic supporters wish to see the company succeed and their coveted invention is steadily trending on social media. According to the brand, “Our price reflects the cost of producing Plufls using ethical production and sustainable materials.”
The cozy crib is made of 4-inch-thick, orthopedic memory foam, covered in plush faux fur and shaped with a body-hugging design. The machine-washable cot weighs in at a hefty 20 pounds and measures a little more than 5.5-feet long and 3-feet wide — just big enough for one or two adult-sized humans to curl up into, the makers claim. Building on the current model, they hope to launch multiple sizes to cradle any human frame.
- The creators described that they were inspired by their friend, Lady, an affable Great Dane who regularly appears at their favorite coffee shop. The breed can reach nearly 3-feet tall and weigh as much as 200 pounds, and thus requires an outsized custom-made bed.
- They’re also big believers in the power of naps. It’s proven that ample sleep, sometimes achieved with supplemental daytime Zs, helps regulate cortisol — the stress hormone — levels and boost productivity and alertness, compared to those deprived of rest.
And they’re right to assume there’s a big market waiting for the perfect excuse to hit the nap sack — as an estimated 65% of Americans have claimed that restorative sleep eludes them. That’s why, Pflufl’s inventors said, their nap sack is “an investment in your productivity and well-being.”
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